About
About SEO Catalyst
The agency
The idea behind the agency
SEO Catalyst started in December 2024 with one idea: the people who plan your search strategy should also be able to implement it.
We work with B2B SaaS and technology companies in the US and Europe. Our services cover organic search, AI search, Google Ads and HubSpot.
Why us
Why work with SEO Catalyst
Implementation, not only recommendations
We make changes directly in WordPress and HubSpot CMS. On other platforms we write briefs developers can act on.
Direct communication
Weekly updates and a strategy call every two weeks. You get plain explanations and the data behind them.
Search and paid in one plan
SEO and Google Ads share keyword research, so they cover different terms.
Reporting tied to revenue
We report in leads and deals wherever your CRM allows it.

Founder
Sorin Tufa
Sorin Tufa founded SEO Catalyst after over 10 years in international B2B SEO. He started in web and graphic design, then moved through social media and PPC into SEO.
Before SEO Catalyst he co-founded two agencies and led a cross functional team of over 10 people. He sets strategy with client leadership and stays close to the implementation.
Where we work
We are based in Cluj-Napoca, Romania (EET, UTC+2) and work remotely. Our hours cover the European working day and US Eastern mornings. We work in English and Romanian.
FAQ
About SEO Catalyst FAQ
What is SEO Catalyst?
A B2B search marketing agency offering SEO, AEO, GEO, Google Ads and HubSpot services.
When was SEO Catalyst founded?
In December 2024.
What is the legal name of SEO Catalyst?
SEO Catalyst S.R.L., registered in Cluj-Napoca, Romania.
Who does SEO Catalyst work with?
B2B SaaS and technology companies in the US and Europe.
How can I contact SEO Catalyst?
By email at sorin@seo-catalyst.com, or through the contact form on this site.
Talk to the team
Tell us what is happening with your search traffic. You get a straight answer on where we would start.