Context
An enterprise cybersecurity software company in the US with 101 to 250 employees. The product was strong and its search presence was weak.
Constraint
Before the engagement the site held one #1 keyword ranking and one position in the top 10. Organic traffic had stopped growing.
The buyers are security teams, who search with precise technical terms.
What we did
- Ran a full audit, then fixed site architecture, sitemap and indexation
- Planned a content program built to earn links: articles, guides, ebooks, infographics
- Optimized titles, descriptions and headings page by page
- Built links from relevant security sites
- Ran Google Ads on the terms where organic rankings would take longest
Result
| Metric | Before | After |
|---|---|---|
| #1 keyword rankings | 1 | 185 |
| Top 10 rankings | 1 | 578 |
| Backlinks | 3,097 | 13,152 |
| Referring domains | 629 | 2,787 |
- 1,692 sales-qualified leads from SEO and paid search
- Backlinks grew 4.2x
Every lead counted here is a demo or contact request routed to the client’s sales team.
Our role
SEO and paid search were planned and run together. Our founder led this engagement before SEO Catalyst was formed.